Fundraising Appeals for the COVID-19 Epidemic Fight: A Cross-Country Study of Donor Responses
نویسندگان
چکیده
This research explores the intrinsic and extrinsic motivations driving donors to engage in fundraising appeals launched through social networking sites (SNSs) mitigate COVID-19’s impact on vulnerable communities from a cross-national perspective. The adopted quantitative approach web-based survey; total of 801 were obtained Kuwait Bahrain useable for analysis. Smart PLS structural equation modelling was used validate model derive significant insights. In Kuwaiti sample, we found that humanitarian projects, internet technology, SNSs religiosity significantly drive donor attitudes towards online donation. All these relationships are indirectly related intention give via SNS mediating role attitudes. As Bahraini non-profit organizations (NPOs), SNSs, influence donors’ Attitudes, other hand, have visible between predictors behavioral intentions. findings could be useful development appropriate policies boost monetary donations support emergency aid crushed by pandemic. differs existing literature its multi-national study scrutinizes incorporation both internal external activities into distinctive context such as particularly time epidemiological crises COVID-19.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su14116486